Personal profile
Education
o (1998) B.A. in Sociology, Hanyang University, Seoul, South Korea
o (2000) MBA. in Marketing, Yonsei University, Seoul, South Korea
o (2006) Ph.D. in Marketing, Yonsei University, Seoul, South Korea
o (2000) MBA. in Marketing, Yonsei University, Seoul, South Korea
o (2006) Ph.D. in Marketing, Yonsei University, Seoul, South Korea
Professional Experience
o 2018~Present, Associate Professor, Inha University, South Korea
o 2009~2018: Asistant, Associate, and Professor, Pukyong National University, South Korea
o 2007~2009: Asistant Professor, Hoseo University, South Korea
o 2009~2018: Asistant, Associate, and Professor, Pukyong National University, South Korea
o 2007~2009: Asistant Professor, Hoseo University, South Korea
Research interests
o Customer-FLE and FLE-Robot Relationship
o Emotional Labor and Gig Worker
o Workplace Incivility
o Frontline Employee's Job Crafting and Job Insecurity
o Micro-level CSR
o Research Method (Multl-level Modeling, ESM, SEM)
o Emotional Labor and Gig Worker
o Workplace Incivility
o Frontline Employee's Job Crafting and Job Insecurity
o Micro-level CSR
o Research Method (Multl-level Modeling, ESM, SEM)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
Fingerprint
Dive into the research topics where Won-Moo Hur is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan
Hur, W. M., Chung, J. H. & Park, H., 2025, (Accepted/In press) In: Asia Pacific Business Review.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Customer incivility and emotional labor from the perspective of the transactional model of stress: mediation of customer orientation and moderation of interpersonal conflict
Hwang, H., Hur, W. M. & Shin, Y., 2025, (Accepted/In press) In: Journal of Service Theory and Practice. p. 1-27 27 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
How does green human resource management promote home pro-environmental behavior? Mediation of work pro-environmental behavior and prosocial motivation
Shin, Y., Hur, W. M. & Won, J. Y., 2025, (Accepted/In press) In: Personnel Review. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
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Insomnia and impulsive buying under abusive supervisors: Mediation of ego depletion and moderation of coworker support
Hur, W. M. & Shin, Y., Apr 2025, In: Applied Psychology. 74, 2, e70005.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Kindergarten Teachers' Work–Family/Family–Work Conflict and Turnover Intention: Mediation of Work Engagement and Moderation of Career Calling
Kim, J. Y., Hur, W. M. & Shin, Y., Nov 2025, In: Psychology in the Schools. 62, 11, p. 4779-4791 13 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations