Calculated based on number of publications stored in Pure and citations from Scopus
20062023

Research activity per year

Personal profile

Education

o (1995) B.A., Duksung Women's University, Seoul, Korea
o (2003) M.A., Michigan State University, East Lansing MI, USA
o (2008) Ph.D., University of Tennessee, Knoxville TN, USA

Professional Experience

o (2021. 3~Present) Professor, Inha University, Incheon, Korea
o (2016. 3~2021. 2) Associate Professor, Inha University, Incheon, Korea
o (2015. 9~2016. 2) Assistant Professor, Inha University, Incheon, Seoul, Korea
o (2014. 9~2015. 8) Assitant Professor, Florida State University, Tallahassee FL, USA
o (2008. 9~2014. 8) Assistant Professor, Oklahoma State University, Stillwater OK, USA

Research interests

o Consumer-Retail Technology Interaction
o Sustainable Consumption
o International Consumer Behavior

Major Research Achievements

o Potential determinants of consumers' intention to purchase 3D printed fashion products
o Exploring factors which motivate older consumers’ self-service technologies (SSTs) adoption
o Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions
o The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers
o Personal values as determinants of intentions to use self-service technology in Retailing
o Consumers' perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic foods

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 7 - Affordable and Clean Energy
  • SDG 12 - Responsible Consumption and Production

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Collaborations and top research areas from the last five years

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